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Internet is fast, full of useful applications, and has a wide range of reach to target audience. On the other hand, marketing has its approaches and techniques. This paper discusses the usefulness of internet marketing and focuses on its definition, techniques, advantages and drawbacks, and how did it change the way business is run in the current fast challenging era.
Key words: Internet marketing, internet marketing techniques, internet marketing business models
As it has changed the way everything is run for years, the internet changed the way marketing is run in the world by introducing what is known as internet marketing or what is sometimes called “E-Marketing”. Before moving on to the definition of Internet marketing let’s take a look at some of the things that could draw us into the conclusion of stating its definition.
Internet marketing served marketing in ways that saved money, time, and efforts. Saving money is something we can address in lower costs of distributing information through the web and the media to the global audience. The interactive nature of Internet marketing is a unique quality both in terms of providing instant response and obtaining consumer’s and customer’s responses which saves time and efforts.
The great benefits of internet marketing cannot be limited only to saving money, time, and cost. It is also considered to be a tool that has wide-ranging scope because it refers to digital media such as the internet, e-mail, and wireless media; however, internet marketing also includes activities such as management of digital customer data and electronic customer relationship management (ECRM) systems.
As the internet goes creative and has its technical aspects, and as marketing in general has its advertizing activities and other aspects, internet marketing bends all of internet and marketing characteristics and benefits together and includes creative designing,...