Understanding Media
In this fast paced world we live in, we get our media from many different sources. Some of us watch television to get our news, but a majority of get our news from the internet. This has drastically changed over the past years. The world we live is not the same as before.
The interviewee watched these stations as their favorite channels. CBS, NBC, CNN, ESPN, and Fox News are owned by different companies. According to the " Columbia Journalism Review " CBS, is self owned whereas the other companies are not. NBC is owned by General Electric. In 1932 RCA became the sole owner of NBC . IIn 1986, RCA was purchased by General Electric, which today owns and operates NBC. CNN is owned by Time Warner. Under their belt, they have allot of big brand names we all come to love and hate, such as AOL. HBO is one of there many channels that they own. Owning ESPN is The Walt Disney Company. They own the broadcast company, ABC as well. The company called " News Corporation " owns Fox News.
All these companies were individually owned at one point. When they all were bought out, it is known as media convergence. Convergence of media occurs when multiple products come together to form one product with the advantages of all of them. Technology has evolved in the past ten years, thus companies are beginning to converge technologies to create demand for new products. This includes the phone companies integrating 3G on their phones. In the mid twentieth century, Television converged the technologies of movies and radio. It is now being converged with the mobile phone industry. Cell phones are becoming manufactured to not only carry out phone calls, text messages, but also hold media of all sorts.
Media convergence is more than just a change in technology. It changes the relationship that exists between industries, technologies, genres and markets. Media convergence changes the rationality in which media industries operate and also the way that media consumers...
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