Today's Pen Industries
TABLE OF CONTENT
SR NO.
PARTICULARS
PAGE NO
A
CHAPTER (PART I)
1.
OBJECTIVES OF PROJECT REPORT
1
2.
BALL PEN INDUSTRY OVERVIEW
2 - 4
3.
HISTORY OF THE COMPANY
5 - 7
4.
MARKET PLAYERS
8 - 9
5.
LOCATION ADVANTAGE
10
6.
VISSION & MISSION OF THE COMPANY
11
7.
SWOT ANALYSIS OF THE COMPANY
12 - 13
8.
COMPANY OTHER DETAILS
14
B
CHAPTER II (PART II)
1)
PRODUCTION DEPARTMENT.
15
1.1
TYPES OF PRODUCTS
16 - 19
1.2
RAW MATERIALS LIST ( Details)
20
1.3
PRODUCTION PROCESS
21 - 23
1.4
QUALITY AND INSPECTION PROCESS.
24
1.5
MAINTENANCE ACTIVITY
25 - 27
1.6
ABC ANALYSIS
28
1.7
GENERAL PLANT LAYOUT
29
2)
FINANCE DEPARTMENT
30
2.1
FINANCE RELATED DETAILS.
31 - 33
2.2
COMPANY'S FINANCIAL GROWTH.
34 - 39
2.3
RATIO ANLAYSIS
40 - 43
3)
HUMAN RESOURCE DEPARTMENT
44
3.1
INTRODUCTION
45
3.2
HUMAN RESOURCE ACTIVITIES
46 - 51
3.3
ORGANIZATION CHARTS
52 - 55
4)
MARKETING DEPARTMENT
56
4.1
INTRODUCTION
57
4.2
CORE COMPETENCY OF COMPANY.
58
4.3
MARKETING MIX & OTHER MARKETING ACTIVITIES
59 - 69
5)
CONSUMER BUYING BEHAVIOUR REGARDING PENS
70
5.1
RESEARCH METHODOLOGY & OBJECTIVES
71 -72
5.2
ANALYSIS OF COLLECTED DATA
73 - 93
5.3
CONCLUSION OF SURVEY
94 - 95
5.3
RECCOMENDATION
96 - 97
5.4
QUESTIONAIRE
99 - 101
6.2
BIBLIOGRAPHY
102.
.
OBJECTIVES OF THE REPOERT
To understand the Business Mechanism and to run it profitably in Competitive Business Environment.
To Understand the role of each subsystem (Dept) and its relationship with other Subsystems for the Business as a System
To get the Practical Interface of Industry by applying Theoretical Concepts.
To know about consumer buying Behaviour regarding pens.
INDUSTRY OVERVIEW
There has been a need to document through the use of writing instruments since the dawn of makind.Pens and Pencils continue to be the staples of everyday life and indispensable items for everyday use.Wriritng Instruments continue to play...
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