Theme Park
OBJECTIVES
• The main objective of ADA’s Masti Island will be to bring people together of all ages, cultures and backgrounds to enjoy the highest international park standards of quality, fun and entertainment.
• To establish Masti Island as a popular destination and one of the major tourist attractions .
• To serve the society and preserve the culture keeping in mind the customers values and beliefs.
• To earn maximum growth and profitability and recover the investment within a span of 5-6 years.
• To provide maximum customer satisfaction and quality services.
• To provide high end security for the customers when they relax at our place.
INTRODUCTION
In today’s hectic world where people hardly find any time from their busy schedules like assignments, projects or meetings for recreational activities. Even though many recreational spots are available in and around Mumbai, still not a single one gives a complete package of Entertainment or fun.e.g. ESSEL WORLD & WATER KINGDOM have different identities and do come at different values. Also there are other parks like SURAJ WATER PARK, TIKUJINI WADI & KUMAR RESORT LONAVLA which are known for their water rides.
Every time in a family when the decision is to be made for a visit to park their arises a conflict on whether to go for a park with rides or visit a water park. Amusement Park industry is a CASH COW industry as people of all ages come under the target audience of the industry. As innovative technologies are blooming, this makes the industry evergreen and ever growing and would never fall back or go in declining stage.
IDEA GENERATION & SELECTION
[pic] Idea Generation
In our brain storming session we discussed out various products and services for e.g. A state of art CRICKET STADIUM, A MULTIPLEX CHAIN, MALL & an AMUSEMENT PARK.
[pic] Screening & selecting the final product:
We decided to drop the ideas for:
• CRICKET STADIUM
No...
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