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Question-1 : What have been the key success factors for Coca-Cola:-
Dynamic Marketing Strategy:- In the age of Mass Marketing during the period 1800 to 1900, they could reach millions of people through advertising. With the advancement of time during the age of Information Technology, they used diversified tools of IT (Internet, Television etc) to reach billions of people.
Target Market Country-wise:- They had tie ups with different ad-agencies in different countries wherein they used variety of themes to showcase their advertisements. Depending upon the variables like Climate, Taste and Preference of the consumer etc different products were promoted across different nations but they still managed to hold their Global Branding across the globe.
Consumer Feedback:- The company managed to take the relevant feedbacks from the consumers in a closed loop. After getting the relevant feedbacks from consumers across the globe they succeeded in taking necessary actions and were ready to bounce back after plugging the loopholes. In a nutshell, they left no stone unturned.
Varied Promotional Schemes & Offers:- Coca Cola keep coming up with variety of schemes, gifts and offers for its customers. The best part of their promotion included Diaries, Dailies, Calendars, Clocks for the corporate and individuals which resulted in 24 X 7 advertising as these promotional gifts were used by the customers in some form or the other. In this way they were able to make their presence felt in the mind of the customers.
Effective Distribution System:- Coca Cola is supposed to have one of the best Distribution Network. They went on making many strategic partners and appointed Distributors, Dealers and Sub-Dealers for various areas which made it easy for the company to penetrate into the markets (both Urban & Rural) at a faster pace thereby enhancing its Networking System.