Strategic Plan: Ford Motor Co.
Strategic Plan: Ford Motor Co.
Executive Summary
Ford Motor Company (Ford) has been a leader in the auto industry, however, over the past few decades has continued to lose market share to foreign competition. In addition, the current weak U.S. economy combined with rising fuel prices and increased political pressures regarding global warming, presents several challenges to Ford and the American auto industry as we can appreciate the decline in chart A.
Chart "Aâ
These current challenges provide exciting opportunities for the auto company who must reduce cost, get fresh capital, and quickly develop and produce, new efficient and economic autos, and in the near future alternative fueled vehicles with hydrogen, electric, or hybrid engines.
The global auto industry will continue to grow with 80% of the global auto industry's growth from now until 2013 is expected to come from emerging markets that ford must capture. However, for Ford to succeed will need to address several internal issues regarding legacy costs, workers unions in USA, and the development of a wide range of new vehicles that consumers consider the new "must haveâ vehicles instead of the large trucks and SUVs.
Looking to the future Ford will have a stronger global presence in these critical emerging markets China, India, and Latin America. In addition, Ford will have the knowledge and expertise in efficient and alternative fuel vehicle technologies required to move the company forward. For Ford to achieve the vision of being synonymous with alternative vehicles (low fuel consumption, (fuel celled hydrogen, hybrid, ethanol, and electric / battery). When consumers think of the innovative technology in the auto industry they will think of Ford for this to happen Ford can no longer be a quick follower, but must be an industry leader in technological advances in the auto industry. Ford must offer a variety of alternative vehicles that meet consumer demands and government regulations....
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