Strategic Management
1 Introduction
This assignment topic is about McDonald’s which is one of the biggest fast food restaurants. There is 40 million customers visiting it per day and it has over 30,000 branches in 120 countries. McDonalds is in the process of streamlining their restaurants to cater to the types of people who most likely to be customers in each individual nation. By tailoring their menus and restaurants to seamlessly integrate them into the social standards within each nation, they are the most successful global company in the world.
What is your opinion about a best fast food restaurant which is set up in 1940? How can you believe that a 64 years old brand can be so popular today? You can see it in 120 countries, and in these countries McDonald’s also has his own food companies just serve for themselves.
In this assignment, I would like to introduce how McDonald’s is working and its core competencies. Also I will mention some societal trends and analysis of McDonald’s own industry.
2. Discussion and analysis
1. Mission statement
Mission Statement is to improve the quality of home life by designing, building, marketing and servicing the best appliances in the world.
"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."
1. Purpose or reason for the organization’s existence.
2. Promotes shared expectations among employees
3. Communicates public image important to stakeholders
4. Who we are, what we do, what we’d like to become
2. Core competencies
Core competency is something that a firm can do well and that meets the following three conditions:
1. It provides consumer benefits
2. It is not easy for competitors to imitate
3. It can be leveraged widely too many products and markets.
McDonalds is one of the largest food chain companies in the world. In my opinion, McDonalds...
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