Qwrt
MK 480
Buyer Behaviour in the Marketing Environment
Individual Assignment
Dell Marketing Environment Analysis
Submitted to ' Mr. Justin Kung
Submitted by ' Swaraj R. Vichare
Table of content
Topics Pg no.
Overview ……………………………………………………………………………...04
Executive summary …………………………………………………………………..06
Company background ………………………………………………………………..07
Business strategy …………………………………………………………………….07
Macro business environment ………………………………………………………..07
PEST Analysis
1. Political …………………………………………………………………………08
2. Economical …………………………………………………………………….09
3. Social …………………………………………………………………………...13
4. Technological ………………………………………………………………….13
Micro Business Environment ………………………………………………………...13
Strategies ………………………………………………………………………………14
High Potential ………………………………………………………………………….14
Key Operations ………………………………………………………………………..14
Support …………………………………………………………………………………14
Five Forces Model …………………………………………………………………….14
1. Entry Barriers ………………………………………………………………….14
2. Buyer Power …………………………………………………………………...15
3. Supplier Power ………………………………………………………………..15
4. Substitutes ……………………………………………………………………..15
5. Rivalry ………………………………………………………………………….15
SWOT Analysis ...................................................................................................15
1. Opportunities …………………………………………………………………..16
2. Threats ………………………………………………………………………....16
Critical Success Factors in China …………………………………………………...16
Limitations of the Model ………………………………………………………………18
Conclusion ……………………………………………………………………………..20
References ………………………………………………………………………….....21
Dell’s Marketing Environment Analysis
Overview:
Organizations and the industries in which they operate are embedded in a broad environment, which can significantly impact the competitiveness of both...
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