Problem Solution: Global Communications
RUNNING HEAD: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS
Problem Solution: Global Communications
Introduction
This analysis presents the trials and tribulations that Global Communications confronts before and after the execution of a move toward to becoming a global communications source. Through the course of this paper, issues and opportunities confronting Global Communications, then the ethical predicaments faced by the stakeholders and finally the company's end state vision will be described. Lastly, this analysis also includes the detailed gap analysis for Global Communications outlining their current business perspective and future mission, vision and goals.
Global Communications was falling behind in the telecommunications industry prior to the outsourcing issue. The entire telecommunications industry had descended into hard times due to cable companies entering the market. Global Communications had been hit hard with not just the increased competition but smaller profit margins, and the costs of doing business. Global Communications realized that they need a new strategic plan, but will need help in implementing it.
Though it seems obvious, the problem Global Communications is facing is not easy to identify. It is easy to say that there is too much competition and blame outside entities for their woes. The true issue at hand is Global Communications’ inability to compete effectively in the market with both new and old competitors. The inability to compete can be centralized into a failure to differentiate their offerings from those of the competitors. Global Communications most recent marketing campaign stated “Our Edge is People,” but this is not representative of the company. First of all, this slogan does not define to the customers what Global Communications employee skill set is. Second, this does not confront the outsourcing issue. Though Global Communications has identified the competitive points that seem to be hurting them...
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