Pop Culture
Running head: POPULAR CULTURE AND ELECTRONIC MEDIA paper
Popular Culture and Electronic Media Paper
Christine Ting
University of Phoenix
Popular Culture and Electronic Media Paper
American pop culture and the electronic media go hand in hand. Electronic media has helped mold American pop culture to what it is today and vice versa. In this paper, I will be examining in what ways does electronic media advertising impact consumerism and cultural values.
Music has a huge impact on American pop culture because it’s a way of people to escape to a location where they feel more secure, happy and stress-free. Music allows people to let go and express their feelings. It has become so popular that people aren’t able to do perform anything without presence music around them. People listen to music while driving, exercising, cooking, music is present in television shows, movies, music is present at parties and most importantly, music is always present at bars and clubs. Music is so important that it is American pop culture. Music has molded this culture so that anything related to it sells. People not only purchase artist albums but I-tunes, mp3s, and are now hooked on to MTV. According to Wilson J., S. (2001), “Some educators complained that students were spending too much time watching MTV and not enough on homework. Although many teenagers had been studying with rock music in the background since the 1950s, videos required visual as well as aural attention” Music has affected so that pretty much anything relating to music sells. People buy movies, watch television shows and buy products that are promoted by their favorite artists. This includes magazines, cosmetic, cars, sportswear, clothing; anything that relates to an artist is widely purchased by the general public. Artist like Miley Cyrus sells a lot of merchandise for young girls; she has become role models for these kids. Radio has also become part of the music industry because it...
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