Nestle
Organizational Culture
Nestle has strong corporate culture which is reflected by the company logo itself. The logo, “Good Food Good Life” which is always attached to its products is the main guidance for every activity within the company. Nestle believes that good food is the primary source of good health throughout life thus it always puts nutrition, health and wellness as the core of its business. The company tries to further develop and emphasize on these aspects. These three things Nutrition, Health and Wellness can be found in all Nestle products and in the company mission statement as well.
Talking about the company culture which is related its people structure, Nestle has the culture of team focused and open door policy which become one of its corporate strengths. The company focuses on collectivism and performance orientation attitude to encourage employees to work harder (Ali et al, 2009).
Strategic Purpose
Mission of Nestle is to make better food so that people live a better life. There is an apparent relationship between this mission statement and the company logo. As what the company believes in, it strives to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition it also brings the vital ingredients of taste and pleasure.
Nestlé's corporate objective is to be the world's largest and best branded food manufacturer, whilst ensuring that the Nestlé name is synonymous with products of the highest quality (Nestle Corporate Objective, 2009). It shows that Nestle has achieved one part of its corporate objective which is to be the world’s largest manufacturer. This objective is related to another objective of Nestle which is the company wants to make sure that the product creates value that can be sustained over the long term for shareholders, employees, consumers, business partners and the national economies in which Nestle operates.
The main concern of Nestle is to deliver...
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