Media
Media
News travel faster today than ever before. We see, hear and read more about world events than any other generation in history. Radio, newspapers, TV - nobody can live without them. But today also the Internet has become very important for business. The mass media play an immensely important part in modern society as a source of information and entertainment. In former times people generally found out what was happening in the world via the press, nowadays the main sources of information for most of us are TV, radio and the internet
Media is the plural of medium, which means a channel through which information is transmitted. But that's not very exact. It doesn't tell us what kind of channel or what kind of information. For example: are TV advertisements a part of the media? Some people say yes, others say no. And what about films, novels or songs? If you include all of them, a list of the media looks like this: advertising, book publishing, cinema, newspapers, magazines and comics, radio, TV, video. But if you limit your definition of information to facts, the list becomes shorter: The Press, Radio and TV. These are the news media which tell us, day by day, what's happening in the world.
But the stories also have to be dramatic, because people don't want to read about ordinary, everyday life. Because of this, many stories involve some kind of conflict and danger. This is one reason why such a lot of news seem to be bad news. Next, there's human interest. People are interested in other people - particularly lives of pop stars, actors, politicians and royalty - all appear regularly in certain newspapers.
Newspapers came into being in the 16th or the 17th century. The first newspaper known was published in 1605 in Wolfsburg, Germany. One of the oldest newspaper knows is the “The Times” from London, it was first published in 1748. Very important German newspapers are “FAZ”, “SZ”, and “NZZ”. Newspapers international very important are “NYT” and...
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