Measuring The Balanced Scorecard
MEASURING THE BALANCED SCORECARD IN SAUDI ARABIAN BANKS
ABSTRACT
ABSTRACT
The purpose of this paper is to measure the Balanced Scorecard in Saudi Arabian banks. More specifically, the research examines the performance in three different banks and would the Balanced Scorecard improve the productivity.
Having critically reviewed the debate on how best to performance measurement, the Balanced Scorecard instrument developed by Kaplan and Norton is selected as the most appropriate tool in measuring the performance. The main part of this project is based on the annual report for each bank and a survey carried out in banks as well as the analysis and discussion of the results.
Based on the results analysis, the emerging strengths and weaknesses of the banks are discussed, followed by a sequence of recommendations as to how Saudi banks could improve in areas that are not up to the market and consumer's expectations. The various insights gained and the suggestions put forward should result in an improvement in the Balanced Scorecard at Saudi banks.
MEASURING THE BALANCED SCORECARD IN SAUDI ARABIAN BANKS
by
Abdullah Alobaidellah
2005
Dissertation submitted to the Bradford University School of Management in partial fulfilment of the requirements of the degree of Masters of Art in Finance, Accounting and Management.
PREFACE
In today's highly competitive business environment, the notion of performance measurement has become increasingly important for all types of organisations. This is due to the fact that service and product quality are the means of establishing customer satisfaction levels. Customer satisfaction, in turn, is achieved through a thorough understanding and appreciation of the customer needs and is crucial to firms if they are to obtain repeat business and generate positive word of mouth communication. Moreover, understanding customer needs as the basis of the design of a new service concept, which is different from competitive...
View Full Essay
