Marketing
1) “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas goods, and services to create exchanges that satisfy individual and organizational goals.” That may be the definition of marketing, but that can mean many things to many people.
Outside of nature, everything we know of has been affected by marketing. Because of this it is extremely important to be conscious of and at the same time study marketing. For example, at some point marketing on many levels played a part in the ink that is being used for this assignment. From the producer marketing to the consumer or from the very beginning when the owner marketed himself to a bank for the loan that started the company. Marketing is timeless and will be relevant forever.
2) There are four market management philosophies that are generally used.
Product Orientation, focuses on the production capabilities of a business, sometimes regardless of demand. A good example is in farming. Farmers on every level try to maximize their production, regardless of the projected demand of the consumer.
Sales Orientation, focuses on aggressive sales techniques to influence people to buy more goods. If you have seen “off peak” hours of television you can find these types of businesses. They push products that aren’t necessarily high quality while they are mainly concerned with the volume of sales, leaving the customers satisfaction far less important.
Market Orientation, focuses more on the mutual satisfaction of both the customer and organizational objectives. Because of the importance on the customers needs/wants the company must constantly implement change. Most technology companies must continually change to survive. Microsoft does a good job of providing customers with both what they want and need, while keeping their products distinguishable from they’re competitors.
Societal Market Orientation, focuses on customer satisfaction, organizational objectives...
View Full Essay
