Marketing Plan
BUSINESS REPORT ON
MARKETING PLAN
FOR
NAME OF ORGANISATION
SEPTEMBER 2008
EXECUTIVE SUMMARY
TABLE OF CONTENTS
EXECUTIVE SUMMARY i
TABLE OF CONTENTS ii
LIST OF FIGURES AND TABLES iv
i.0 INTRODUCTION 1
1.1 PURPOSE 1
1.2 BACKGROUND INFORMATION 1
1.3 SCOPE 1
1.4 METHODOLOGY 1
1.5 ASSUMPTIONS AND LIMITATIONS 1
1.6 PLAN 1
2.0 Product and segmentation, targetting and positioning (STP) 2
2.1 PRODUCT DESCRIPTION AND CATEGORY 2
2.2 THE STP PROCESS 2
3.0 Industry background 3
4.0 Competitive Situation 4
4.1 SWOT ANALYSIS AND ISSUES FACING ORGANISATION 4
4.1.1 STRENGTHS 4
4.1.2 WEAKNESSES 4
4.1.3 OPPORTUNITIES 4
4.1.4 THREATS 4
5.0 Microenvironmental factors 5
5.1 THE ORGANISATION 5
5.1.1 CORPORATE STRUCTURE 5
5.1.2 OBJECTIVES 5
5.1.2.1 FINANCIAL OBJECTIVE/S 5
5.1.2.2 MARKETING OBJECTIVE/S 5
5.2 5
5.3 CUSTOMERS 5
(include Buyer Roles in Customers) 5
5.4 COMPETITORS 5
5.5 5
6.0 Macroenvironmental factors 6
6.1 6
6.2 6
6.3 6
6.4 6
7.0 RECOMMENDATIONS 7
8.0 REFERENCE LIST 8
appendix 1 9
LIST OF FIGURES AND TABLES
Table 2.2 Figures for 2005 Finance Budget
i.0 INTRODUCTION
– This will be A BRIEF HISTORY the Company
1.1 PURPOSE
What is the goal or outcome of your assignment?
1.2 BACKGROUND INFORMATION
Brief DESCRIPTION OF THE COMPANY’S OPERATIONS and explanation of the topic
1.3 SCOPE
Size and extent of your report – WHAT research data? WHERE from? Amount of data collected ; mention secondary sources (EXPLAIN in detail about internet searches and the phrases you used to get info for database journal articles) Include anything about the company's primary research. The focus of your data collection i.e. the general segment you were aiming for and why
1.4 METHODOLOGY
Discuss how you approached this report saying about the drafts and presentations , finding models to support the theory
1.5 ASSUMPTIONS AND LIMITATIONS...
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