Market Research Sweets
MARKET RESEARCH
HOW SWEETS ARE TARGETED AT CHILDREN
ESSAY
In this essay I will be looking at how children's products are marketed. I will be looking at sweets - the sweets I have chosen are: Cadburys Dairy Milk, Twix and Snickers.
For my Research I asked ten people the questions and they had a choice of answer of Yes, No, Don't know.
1) Does the packaging create a good impression? Cadburys Dairy Milk, Snickers and Twix
2) Is the chosen image on the packaging good or bad? Cadburys Dairy Milk, Snickers and Twix
3) Do you like their style of advertising? Cadburys Dairy Milk, Snickers and Twix
4) Do you like their style of text on the packaging? Cadburys Dairy Milk, Snickers and Twix
Overall for Question 1, 50% (5 out of 10) thought that Cadburys Dairy Milk gave a good impression. 60% (6 out of 10) thought that Twix gave a good impression. 40% (4 out of 10) thought that Snickers gave a good impression. For question 2 the Overall percentages are: 90% (9 out of 10) liked Cadburys Dairy Milk image choice. 10% (1 out of 10) liked the Twix image. 40% (4 out of 10) liked the Snickers' image. For Question 3: 80% (8 out of 10) liked Cadburys Dairy Milk' style of advertising. 30% (3 out of 10) liked Twix's style of advertising. 30% (3 out of 10) people liked Snickers style of advertising. In Question 4 the percentages are: 60% (6 out of 10) liked the style of text on Cadbury's adverts. 80% (8 out of 10) liked Twix's style of text. 80% (8 out of 10) liked Snickers style of text.
For the rest of this essay I will focus on one product, which I have chosen to be Twix.
Twix's design is successful because its colour scheme is gold which is a shiny colour and red which is a cheerful colour colours. The image is good because it doesn't incorporate any other images apart from its products picture. The text jumps out at you because it uses red and is in small and large caps so it is easy to read. The text is also...
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