Internationalbusiness
INDIVIDUAL ASSIGNMENT
SUBJECT- : INTERNATIONAL BUSINESS
STUDENT ID : 2785459
LECTURER- : MR SOON TEK
TOPIC- : COUNTRY FACTOR ANALYSIS
EXECUTIVE SUMMARY
The Kingdom of Saudi Arabia is a very rich economy having around 25% of the world’s oil reserves. It is dominantly a Muslim country which follows Islam as its religion. Today we are going to analyze and conduct a country factor analysis of the country and see whether the country is a suitable market for Maruti Udyog ltd.
We are going to study the political, economical, social and technological conditions of the country. This study will allow Maruti Udyog Ltd to gather information about the Kingdom of Saudi Arabia and to check whether the country will be a likely option to expand its business. The report will also tells us what competition and challenges Maruti Udyog Ltd will face before launching their product in the Kingdom. The report will illustrate the competition Maruti will face from rival competitors like Toyota, General Motors, Kia, Ford etc.
TABLE OF CONTENTS
1) INTRODUCTION
2) SAUDI ARABIA
3) PEST ANALYSIS
4) MARUTI SWOT ANALYSIS
5) CONCLUSION
6) REFERENCES
Introduction
It takes a lot of time and research to start a business especially if you want to start a business in a foreign country. A company has to do a lot of research about the country it is going to invest in. The company has to look for the potential market and the rate of return on investment. The company will have to do a good research on the tastes of the people, the culture and the social environment and also the business environment of the country. Today we are going to conduct a country factor analysis of the Kingdom of Saudi Arabia and see whether our product will be successful in Saudi Arabia or not. We are going to take the product of Maruti800, a product of Maruti Suzuki Company.
Maruti Udyog Ltd is the largest car...
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