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Internal Analysis
Understanding a business in depth is the goal of internal analysis. This analysis is based on resources and capabilities of the firm.
Resources
A good starting point to identify company resources is to look at tangible, intangible and human resources.
Tangible resources are the easiest to identify and evaluate: financial resources and physical assets are identifies and valued in the firm’s financial statements.
Intangible resources are largely invisible, but over time become more important to the firm than tangible assets because they can be a main source for a competitive advantage. Such intangible recourses include reputational assets (brands, image, etc.) and technological assets (proprietary technology and know-how).
Human resources or human capital are the productive services human beings offer the firm in terms of their skills, knowledge, reasoning, and decision-making abilities.
strategic planning analysis
Capabilities
Resources are not productive on their own. The most productive tasks require that resources collaborate closely together within teams. The term organizational capabilities is used to refer to a firm’s capacity for undertaking a particular productive activity. Our interest is not in capabilities per se, but in capabilities relative to other firms. To identify the firm’s capabilities we will use the functional classification approach. A functional classification identifies organizational capabilities in relation to each of the principal functional areas.
strategic planning swot
strategic planning analysis
Lectures
Factors driving change
External issues-
•Political
•Economic
•Sociological
•Technological
•Environmental
•Legal
•Competitive
Internal issues-
•Retention of / gain competitive advantage
•Cost-savings
•New senior management
Executive Summary
This lecture will cover:
2
•Elements of strategic capability in organizations: resources,competences,...