Indian Agricultural Industry
India's Agriculture Industry*-*Contemporary Developments in Business and Management I INTRODUCTION
Agricultural production in India is an important determinant of overall economic growth and a huge employer of the rural populace. Total food grain production, for instance, in 2004/2005 (April-March) amounted to 206.4 million tones, including 87.8 million tones of rice and 73.0 million tones of wheat (Country Report, 2005). However, yields per hectare remain low by international standards. Other major crops grown include oilseeds, cotton, pulses, sugar, tea, coffee, rubber, jute and potatoes. The recent slowdown in the sector is a cause for concern and calls for a change in the government's agricultural policy. Some academic research suggests that in order for India to sustain GDP growth of around 7 percent or more, agriculture has to grow at, or in excess of, 4 percent (India Economic Survey, 2004; Sinha, 2005; Nilekani, 2006). The following management report attempts to analyse the agriculture sector in India, assessing the affect of external and internal factors on the industry. SWOT analysis framework is employed to give a more in-depth strategic insight into the sector's current development, emphasising its internal strengths, weaknesses, and external opportunities and threats. The application of PEST analysis involves the assessment of industry's external environment of political, economic, social and technological conditions that have a direct impact on the performance of the industry and its future development. The significant part of the report is also devoted to the critical evaluation of ecological factors impacting the agricultural sector, examining industry's responses and improvements for its sustainable growth. I INTRODUCTION 2.0 Indian Agriculture Industry Overview
2.1 SWOT Analysis 2.1.1 Strengths The Indian agriculture is large, competitive and well developed, offering products at low prices. The sector experiences a constant demand,...
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