Ict - Nokia, Apple & Rim
Business Analysis
INFORMATION COMMUNICATION TECHNOLOGY
Report #2
Maja Milisic 300458290
Asmaa Tahir 300450217
BUSN 226
April 13, 2009
TABLE OF CONTENTS
Page
Executive Summary 4
Introduction 6
NOKIA 7
Business Model Analysis 7
Value Proposition 7
Market Segment 8
Value Chain and Cost Models 10
Revenue Models 11
Value Network 12
Competitive Strategy 17
Supply Chain Management Analysis 20
SCM Process 20
Strengths/Weaknesses 21
SCM Software Identification 22
McKinsey's 7S Analysis 23
Structure 23
Strategy 24
Systems 24
Style 25
Staff 25
Skills 26
Shared Values 27
Conclusion 29
APPLE 30
Business Model Analysis 30
Value Proposition 30
Market Segment 31
Value Chain and Cost Models 32
Revenue Models 34
Value Network 36
Competitive Strategy 36
Supply Chain Management Analysis 38
SCM Process 38
Strengths/Weaknesses 40
SCM Software Identification 40
McKinsey's 7S Analysis 41
Structure 41
Strategy 42
Systems 42
Style 43
Staff 43
Skills 44
Shared Values 44
Conclusion 50
RIM 51
Business Model Analysis 51
Value Proposition 51
Market Segment 52
Value Chain and Cost Models 53
Revenue Models 54
Value Network 54
Competitive Strategy 55
Supply Chain Management Analysis 57
SCM Process 57
Strengths/Weaknesses 59
SCM Software Identification 61
McKinsey's 7S Analysis 62
Structure 62
Strategy 62
Systems 62
Style 62
Staff 63
Skills 64
Shared Values 65...
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