Fmcg
Overview of FMCG sector
The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterized by a well established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labor costs and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from US$ 11.6 billion in 2006 to US$ 33.4 billion in 2015. Penetration level as well as per capita
Consumption in most product categories like jams, toothpaste, skincare, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to come from consumer 'upgrading' in the matured product categories. With 200 million people expected to shift to processed and packaged food by 2010, India needs around US$ 28 billion of investment in the food-Processing industry.
Major players
|Indian players |Foreign players |
|Dabur India Ltd. |CIL (Cadbury India ltd.) |
|ITC (imperial tobacco corporation ltd.) |Procter & Gamble Hygiene and Health Care Limited |
|Marico |Nestle India Ltd (NIL) |
|Godrej Consumer products |Hindustan Lever Ltd (HLL) |
|Vicco Laboratories |Colgate-Palmolive India |
|Britannia...
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