Economic Analysis For Gm
Economic Analysis for General Motors
June 6, 2007
TABLE OF CONTENTS
Introduction 3
General Motors: Vision and Values 3
General Motors: Their Past and Future Success 4
GM’s Past 4
The Future of GM 6
General Motors: Market Share Information 7
General Motors: Locations for Production 8
General Motors: Benchmarking Against Other Auto Manufacturers 9
Detailed Foreign Vehicle Competition 10
Workforce Make-up 11
General Motors: Sales and Financial Information 12
General Motors: Selling Strategies 13
Pricing Strategy and Brand Image 13
Increasing Customer Satisfaction 15
General Motors: Consumer Perception 15
General Motors: Growth Outside of U.S. Market 16
General Motors: Raw Materials 17
General Motors: Additional Data Evaluation 18
Recommendations 19
References 21
Introduction
General Motors is a very large automotive corporation that operates factories around the globe producing a variety of automobiles. Sadly, this once great auto manufacturer has been slowly losing market share in the key US market for years. In order to understand the decline in sales and what it has done to their business, an economic analysis must be performed on their entire organization. This report details GM’s profits and losses, market share data, and their organizational structure, and offers an evaluation of each area along with some recommendations on what GM can do to reverse their declining sales.
General Motors: Vision and Values
GM’s Chair and CEO Rick Wagner states that the pace of change at GM has never been faster. As GM launches this annual update of their guidelines for employee conduct “Wining with Integrity”, now is a good time for all of them to reflect on things that do not change; GM’s core values (General Motors Corporate Responsibility Report, 2006). This philosophy is embodied in GM’s vision and values (2008):
GM’s vision is to be the world leader in transportation products and related services, earning their...
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