Dell
Company Overview
The purpose of this case summary was to analyze the current strategies of Dell and to make recommendations for whatever recommendations you are suggesting.
In 1983, Michael Dell, a freshman pre-med biology major at the University of Texas in Austin saw and took off with an idea one that would forever change and make a mark in the PC industry. Few companies have perfected the “formula” and to apply or repeat this formula is hard to do. Dell has prospered by selling PCs directly to customers over the phone and the internet. The one thing that Dell does better than most competitors is the way PCs are efficiently made and delivered. Dell became a leader by maintaining cost low and inventory at a minimum. The company grossed 73 million dollars in the first year. The company went public in 1988 offering shares for $8.50 a piece. The first Dell laptop made its debut in 1991 and by 1993; Dell became one of the top five computer companies in the world. By 1995, those$8.50 shares were worth $100.
In 2003 Dell drops the “computers” from its name to be able to enter the consumer electronics. Currently Dell covers a wide range of product for personal to business needs from homes and home office to large businesses.
Part 1: Corporate Strategies
Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of:
• Highest quality
• Leading technology
• Competitive pricing
• Individual and company accountability
• Best-in-class service and support
• Flexible customization capability
• Superior corporate citizenship
• Financial stability"
Dell is not only in the PC industry but also in the consumer electronics covering personal to large companies.
Dell is trying to grow.
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