Dell Computer Corporation Case Study
Case Analysis of Dell:
Goals and Strategies for China
Prepared and Presented By:
Jeremy Ransford
Sean McElroy
Joanne Bloom
Kelly Mitchell
Submitted to Dr. Kenneth Gross, University of Oklahoma
On April 22, 2003
2
INDUSTRY ANALYSIS ..............................................................................................................................3
CURRENT STATUS ...................................................................................................................................6
CURRENT SITUATION.................................................................................................................................6
Performance..........................................................................................................................................6
Missions, Objectives, and Strategies.................................................................................................7
SIGNIFICANT ISSUES AND PROBLEMS.......................................................................................................9
ANALYSIS OF STRATEGIC FACTORS ...........................................................................................10
STRATEGIC MANAGERS........................................................................................................................... 10
Board of Directors ..............................................................................................................................11
Biographies.........................................................................................................................................11
STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS............................................................. 14
Internal Environment.........................................................................................................................14
External...
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