Country Factor Analysis Of China For Mccain Foods Limited
International Business
Country factor Analysis of China for McCain Foods Limited
Table of Contents
Executive Summary
1. Introduction- McCain Foods Limited…………………………………3
2. Products………………………………………………………………….3
3. Food manufacturing in China…………………………………..……...3
4. Why China?..............................................................................................4
5. Factors affecting International Marketing……………………………5
1. Legal Factor…………………………………………………………6
2. Economic Factors…………………………………………………...6
3. Legal Factors……………………………………………….………..8
4. Political Factors………………………………………………….….9
5. Educational Factors……………………………………………......10
6. Cultural Factor……………………………………………….……11
7. Other Factors……………………………………………………….12
6. Entry strategy .for McCain……………………………………………12
7. Conclusion…………………………………………………...………….13
References
Appendix
Executive Summary
In 1979, China reformed its economic culture and opened the Chinese market for FDI and free trade or in some cases with fewer tariffs. Because of cheap labour, well educated professionals and availability of resources, China has been the most attractive destination for many countries. China joined WTO in December 2002, which gave it an easy way to export. This report addresses the factors to be considered for FDI in frozen food industry in China.
McCain Foods Limited is a multinational frozen food manufacturing company with territories in 110 countries including Australia. McCain’s products ranges from frozen pizza and snakes, frozen green vegetables, desserts, oven meals, meat products, juices and concentrates, appetizers, waffles and many more.
There are many reasons behind choosing China for international business expansion of McCain. This report addresses the factors to be considered for FDI in frozen food industry in China. Demographic, political, legal, cultural, economic, educational factors and other additional factors...
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