Business Plan Book
Starting up
Achieving success with professional business planning
Contents
The New Venture Business Plan Competition Preface Acknowledgements About this manual Part 1: Starting up a company - how companies grow Part 2: The business idea concept and presentation Example: CatchMabs Part 3: Developing the business plan Introduction 1. Executive Summary 2. Product idea 3. Management team 4. Marketing 5. Business system and organization 6. Realization schedule 7. Risks 8. Financing CatchMabs business plan
© 1998 by McKinsey & Company, Inc. Switzerland Design and realization: Mifflin-Schmid, Zurich idkit, Oudewater [www.idkit.nl] Printed in The Netherlands ISBN 90-9011748-2
4 7 9 11 17 31 49 53 55 59 61 67 75 97 113 119 125 153 191 223 225 231 238
Authors Thomas Kubr Heinz Marchesi Daniel Ilar Herman Kienhuis McKinsey & Company, Inc. The Netherlands Amstel 344, 1017 AS Amsterdam
Part 4: Valuing a start-up and raising equity Appendix Extended table of contents Glossary References for further reading
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T H E N E W V E N T U R E B U S I N E S S P L A N CO M P E T I T I O N
manager), and market researchers, lawyers and accountants, you will not only estimate your idea’s chances of success, but also discover unexpected opportunities.
An incentive for setting up companies New Venture is a business plan competition that gives students, researchers and others in the Netherlands the opportunity to set up a company on the basis of an innovative business idea. The stichting New Venture is an initiative of McKinsey & Company and is organized by de Baak, Management Centrum VNO-NCW.
New Venture is looking for ambitious new business ventures based on promising and viable ideas. Projects of this nature require great commitment and farsightedness on the part of their initiators, experience in starting up companies, and - of crucial importance - access to investors who are prepared to finance such projects. New Venture provides participants with the ideal...
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