Advertising
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty". In other cases advertising can also be used to raise awareness to the public on certain topics. These topics vary from economics issues to health issues such as smoking, cancer and aids. Other issues such as environmental have made the public aware of global warming through advertising. Although such advertisements are meant to raise awareness lets not forget that it is a business and therefore it does persuade consumers to choice a certain campaign or life style. The main purpose of an awareness advertisement is to raise knowledge on a certain issue and at the same time pursued costumer to buy that certain product that is raising the awareness.
An example of this type of advertising is Trojan Brand Condoms. Trojan is one the leading name brand condoms which have come up with “Evolve” a campaign to help move America tower sexual health. Their campaign is to help American to “evolve” to a better understanding of why the use of condom is safe and to use Trojan condoms. By raising awareness they are also reinforcing their brand image. An image that says that has a manufacturing of Condoms Company they not only want us to buy the product but that they also care of the safety, meaning safe sex, of their consumers.
This campaign currently consists of three major advertisements. One is a television commercial the other is in mainly on women magazines and lastly on Trojan’s website. These ads are portraying the idea of evolving. The commercial is featured at bar full of women and pigs. One pig, while in the men’s bathroom, discovers a Trojan condom dispenser. As he walks back into the bar he evolves into an attractive...
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