Advertising Education Or Condemnation
Lets talk about images for example, most advertisements for clothing (i.e. bathing suits etc), show shapely thin women and men. This has led our country to think that fat is demeaning and not socially accepted. This type of advertising has caused everyone to want to look like the people in the ads. Diets of all sorts have been developed to try to meet these expectations. But when their goals are not reached it causes depression, low self-esteem that in turn causes a poor image is developed. In my opinion these advertisements have a negative outreach. Who is to say only thin people look great? Advertisements do! These ads also have created anorexic teenagers, which has lead to serious health problems and even death. Advertisements often do not explicitly urge the consumer to buy a given product; rather they promise that the products will enhance a person^s life. Opening a whole range of desiderata including youthfulness, attractiveness, social grace, security, success, c! onviviality, sex, romance and the admiration of others. (Parenti page 204) Advertising can also be educational and rewarding with regards to prices and who offers the best deal. One such publication that informs consumers of the best-tested and best-priced items is Consumers Magazine. This magazine has a test facility that tests various items of same kind without bias and reports to the consumer via there magazine. Advertising is not created and used just to provide a smug example of public morality, advertising is honest because it has to be. (Wood page 225). What I mean by honesty is the product information is not all ways how it is displayed. Lets address the issues of ^What we care about^, the way we raise our children, our ideas of right and wrong conduct, these in my view are all together. Let^s take a look at liquor and tobacco advertising. The image of the Marlboro Man is one example. This type of advertisement depicts a buff, handsome, cool man smoking a...
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