Free Essays For All Students
Adaptation of International Business Marketing Strategy Between Emerging Markets
Case of CCI in Turkey and Kazahkstan Authors: Tutor: Program: Sinem Temiz Tatsiana Yaroshyk
Joachim Timlon Masters Programme in Growth through Innovation and International Marketing Subject: International Marketing Level and semester: Master Level Spring 2008 Baltic Business School
ACKNOWLEDGEMENTS The writing of this thesis has been a profound learning process and experience for us. This would have been impossible without our supervisor, friends, our families and employees of CCI and CCAB who dedicated their time and efforts in supporting and encouraging us. Therefore we would like to thank to all of them. First of all, we would like to express our gratitude to Doctor Joachim Timlon and Professor Hans Jansson for their important and valuable assists, suggestions and feedbacks that played a fundamental role in finding the right direction and the improvement of our thesis. Special thanks to Mr. Hakan Onem who has provided us the unique opportunity to collaborate with CCI. We also would like to say a special thanks to Mr. Mert Yilmaz, who instead of lack of time was able to answer for our questions, has provided the empirical data collection of the thesis, has shared his knowledge and has always supported us. During the thesis, a lot of CCAB’s employees, in Kazakhstan, have dedicated their precious time to help us. We want to thank Mr. Kamran Iskenderov and all other employees. All their efforts contributed significantly to our thesis. Finally, we would like to say a special thanks to our families and friends who have always contributed their time, energy and supports for us.
Sinem Temiz
2
Tatsiana Yaroshyk
ABSTRACT Purpose: The purpose of this thesis is to investigate how a multi-national company can adapt its business marketing strategy to emerging markets. Methodology and research approach: The research approach of the thesis was a case study of CCI in Turkey and...