13 Days
Joshua Wexler
Professor Foster
Paper #3 Feasibility
1. The name of my Personal Training Gym will be called Wex-n-a-Fex Personal Fitness. The location of my company will be Baltimore Maryland. Wex-n-a-Fex Personal Fitness will be a Training facility that will focus on an East meets West work out regiment.
2. I am currently a senior at Eastern Michigan University. I have completed the requirements for a Political Science Major and am one class shy of fulfilling the requirements for a General Business Minor. I have a high school diploma from Scotch Plains Fanwood High school. I have owned and operated my own business for the last 5 years with my brother who is fifty percent shareholder of TexWex LLC.I have been actively working out and learning work out regiments for the last eight years. I played college football and had the privilege to learn from a national renowned strength and conditioning coach for three years. I also have learned Meditation from my Judo Cense, which is where I get the idea to incorporate the East work out regiment in my service.
3. I will be operating Wex-n-a-Fex Personal Training in Baltimore Maryland, which is an up and coming city with many young professionals. My target location will be in the Inner Harbor. I would like it to be located on the intersection of South Clinton and Eastern Ave. I have targeted this specific location because it is in the business district of Baltimore on an intersection where Wex-n-a-Fex Personal Fitness would have the most exposure. It also would be exposed to the target customer I am looking for, which is a professional worker. I am targeting professionals (lawyers, architects, doctors, etc.) because having a membership and the all the amenities that I offer is not cheap.
4. I will have four main competitors in the city of Baltimore that also offer work out facility in the city of Baltimore. Merrit Athletic club is a franchise gym that is located in the south side of the city. Gold’s Gym is a franchise...
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